Service
Advertising & PPC Management
Advertising is managed to targets you agree with us: ACoS, TACoS, or a fixed budget with a sales goal. We report against those targets every week, and we show the changes made to get there.
The work
What we do
- Structure campaigns by product group and objective: ranking, defense, discovery, brand.
- Run keyword and product-targeting research, add negatives weekly, and harvest converting search terms into exact-match campaigns.
- Adjust bids and daily budgets at least twice a week in Campaign Manager.
- Manage placement modifiers and dayparting where the data supports it.
- Set up and run Coupons, Prime Exclusive Discounts, Price Discounts, Lightning Deals and Best Deals.
- Create and schedule promotions and Brand Tailored Promotions for Brand Registry clients.
- Manage Creator Connections campaigns: brief, budget, creator selection and reporting.
- Enroll and manage Vine for new ASINs.
- Register new ASINs for Sponsored Products and review Product Ads Performance Reports.
- Produce a weekly advertising report: spend, sales, ACoS, TACoS, impressions, click-through and conversion, by campaign and by ASIN.
Permissions
Seller Central and Amazon Ads sections we work in
You see the exact list in Seller Central before you confirm.
- Campaign Manager
- Manage Bids
- Daily Budget
- Product Ads Performance Reports
- Register for Sponsored Products
- Deals
- Coupons
- Prime Exclusive Discounts
- Price Discounts
- Promotions
- Brand Tailored Promotions
- Creator Connections
- Vine
- Early Reviewer Program
Deliverables
What you receive
Campaign restructure plan within the first two weeks
Weekly advertising report with every bid and budget change listed
Monthly search-term and placement analysis
Case studies
Results
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Tell us about your account
We reply within one business day.